Senior Marketing Manager – B2B Heavy Equipment & Industrial Marketing | Riyadh, Saudi Arabia

Location

Riyadh, Saudi Arabia

Job Category

Sales & Marketing

Business Development

Operations & Supply Chain

Job Overview

A multinational operational company in Riyadh is seeking an experienced and results-oriented Senior Marketing Manager to lead strategic marketing initiatives across the GCC and MENA regions. This role is designed for marketing professionals with extensive experience in B2B marketing environments, particularly within heavy equipment, machinery, industrial services, or crane-related sectors.

The successful candidate will be responsible for developing and executing integrated marketing strategies that drive brand visibility, customer acquisition, lead generation, and business growth. The position requires a strong understanding of regional market dynamics, digital marketing channels, performance campaigns, and customer relationship management platforms.

This opportunity offers significant career growth for marketing professionals looking to advance their leadership capabilities within a multinational business environment. Candidates will gain exposure to regional marketing operations, strategic planning, digital transformation initiatives, and professional development opportunities while contributing to long-term business success.

Key Responsibilities

• Develop and implement comprehensive B2B marketing strategies aligned with business objectives.
• Lead digital marketing campaigns across multiple channels to generate qualified leads and improve conversion rates.
• Manage brand positioning and market awareness initiatives across GCC and MENA markets.
• Analyze campaign performance and optimize marketing activities based on data-driven insights.
• Collaborate with sales and business development teams to support revenue growth objectives.
• Oversee marketing budgets, campaign planning, and resource allocation.
• Utilize CRM platforms, including HubSpot, to track customer engagement and marketing performance.
• Conduct market research to identify emerging trends, opportunities, and competitive insights.
• Prepare performance reports and present strategic recommendations to senior leadership.
• Strengthen customer engagement initiatives through targeted marketing programs and communication strategies.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 7–10+ years of experience in B2B marketing.
• Prior experience within heavy equipment, machinery, industrial equipment, or crane-related industries preferred.
• Strong knowledge of GCC and MENA market environments.
• Proven expertise in digital marketing, performance marketing campaigns, and lead generation strategies.
• Hands-on experience with CRM systems, preferably HubSpot.
• Strong analytical, strategic planning, and project management skills.
• Excellent leadership, communication, and stakeholder management abilities.
• Fluency in both Arabic and English is mandatory.
• Ability to work effectively within a multinational and fast-paced business environment.

Salary, Benefits & Career Growth

Salary information has not been disclosed by the employer.

Benefits may be provided in accordance with company policies and will be discussed during the recruitment process.

Career Growth Opportunities:

• Opportunity to lead regional marketing initiatives across GCC and MENA markets.
• Exposure to multinational business operations and strategic decision-making.
• Professional development through advanced marketing technologies and CRM platforms.
• Opportunities to enhance expertise in digital marketing, lead generation, and performance marketing.
• Long-term career progression into senior leadership and regional marketing management positions.
• Continuous learning, training, and skill-development opportunities within a growing organization.

Application Process

Application Process (Website):

Apply only through the official job application process.

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HR Email for Application

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